Check your marketing executive CV against the job advert
Marketing adverts list channels and tools, then look for results. Show which channels you've run, what you made, and what you measured.
Start with your advert
Every marketing executive advert is different. The list below is what adverts for this job usually ask for, not what yours does. So start with your advert:
- Read the advert and copy out every "must have" or "essential" line, then the "desirable" ones.
- For each one, find the line in your CV that proves it. If you can't point to a line, that's a gap.
- Fill the gap with something true: a duty, a setting, a qualification or a result you really have. If you don't have it, say what you have that's closest, or leave it out.
Our guide to matching your CV to a job description goes through this in more detail.
What marketing executive adverts usually ask for
Channels
Why they askAdverts name the channels they use: social, email, paid search, SEO, events.
How to show itName the channels you've managed and what you did on each.
Example lines: fill the gaps with your own facts- Ran [social / email / paid] campaigns for [brand or product], from planning to reporting.
Content
Why they askWriting, design and video skills come up often.
How to show itSay what you created and where it went.
Example lines: fill the gaps with your own facts- Wrote and designed [type of content] using [tools such as Canva or Adobe].
Analytics and reporting
Why they askAdverts ask for GA4 and reporting on results.
How to show itName the metrics you tracked and the tools.
Example lines: fill the gaps with your own facts- Reported on [metrics] using [GA4 / platform analytics] and changed [what] based on the results.
Tools
Why they askAdverts name CRM, email and ads platforms.
How to show itList the ones you've used.
Example lines: fill the gaps with your own facts- Tools: [HubSpot / Mailchimp / Meta Ads Manager / Google Ads / CMS].
Budgets and campaigns
Why they askMore senior roles manage budgets and campaign plans.
How to show itGive the budget size and outcome if true.
Example lines: fill the gaps with your own facts- Managed a [monthly / campaign] budget of £[amount] across [channels].
Only use a line if it's true for you. Swap each [gap] for your own detail: the setting, the number, the tool or the result. If you can't fill a gap honestly, cut that part of the line.
Mistakes that cost marketing executive applications
- "Creative and passionate" without campaigns.
- Results you can't explain or source.
- No links to work, where you have a portfolio.
Questions
How do I get a marketing job without experience?
Show any marketing you've done: a club's social accounts, a small business, a personal project, a course with a real campaign. Name tools and results.